MR.PEACH is a PR/Digital Marketing Professional

PR/Digital Marketing Professional

My nickname is Peach. I graduated from faculty of M.A (Mass Communication Technology), Ramkhamheang University. I have been working in many PR agencies, my areas of expertise are implementation of PR Strategies (both online and offline) based on the client agreements as well as creating news clipping and media invitation.

I have many years of experience in developing PR and marketing communications plans for clients including advertising and public relation research as well as writing press release and byline articles to the target media. I am also familiar with online marketing especially social media with content creation, e-newsletter using a commercial e-marketing system.

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Manager, Digital Marketing Business

• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Analyzed competitor pages to locate backlink and keyword opportunities.
• Increased customer engagement through social media.
• Continually maintained and improved company’s reputation and positive image in markets served.
• Improved website visibility through development and implementation of SEO strategies.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Wrote and distributed press releases to increase brand visibility.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Coordinated with design and media teams to develop high-quality creative assets.

Finansia Syrus SecuritiesJan 2021 - Present

Digital Marketing Specialist

• Optimized company website to improve engine ranking, user experiences and conversion rates.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• Optimized website content and images to improve search engine rankings.
• Monitored and evaluated website analytics to identify trends and opportunities for improvement.

CentasiaMar 2020 - Jan 2021

PR & Digital Marketing Supervisor

• Wrote engaging copy for email, direct mail, print and online campaigns.
• Tracked and reported on success of campaigns and public relations efforts.
• Drafted, edited and distributed press releases, media advisories and other public relations materials.
• Created media kits and utilized promotional materials to meet specific strategic initiatives.
• Assisted in developing media strategies and campaigns for client needs.
• Wrote and distributed press releases and social media content for clients and company.
• Maintained and updated media contact lists and databases for ease of access.
• Built strong relationships with media outlets and communications professionals to expand personal network.
• Coordinated media events, photo opportunities and press interviews to drive client engagement.
• Increased awareness of company services and products with implementation of PR strategies.
• Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.
• Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
• Monitored media coverage and produced detailed reports to analyze impact of PR efforts.

Brand NowAug 2019 - Feb 2020

Senior Media Relation Executive

• Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
• Developed and managed content calendars for each platform to establish timely and relevant posts.
• Prepared social media posts and videos with eye for viral content strategies.
• Coordinated media events, photo opportunities and press interviews to drive client engagement.
• Built strong relationships with media outlets and communications professionals to expand personal network.
• Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.
• Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
• Coordinated media interviews with organization staff, board members and volunteers.
• Increased revenues and supported business goals by developing public relations strategies and campaigns.
• Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.

JC&CO PUBLIC RELATIONSFeb 2015 - May 2019

Client Support Supervisor

• Assessed personnel performance and implemented incentives and team-building events to boost morale.
• Monitored employee and customer interactions to assess quality of service.
• Prepared employee schedules for maximum coverage during key hours.
• Coached employees through day-to-day work and complex problems.
• Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.

MediaBanc Bangkok Monitoring ServicesJul 2004 - May 2011